Last Update, March 2017
A common strategy used by marketers to make sales is the word of mouth. The education sector also relies strongly on this strategy to cement their establishments. Students are very vocal and will always communicate their thoughts, feelings and general experiences about an institution. What they communicate can either lead to an increase or drop in enrollment rates of educational institutions.
We have used the case of Manchester Metropolitan University (MMU) to highlight tips on gaining positive student experience. MMU won the Student Experience Award at the Guardian Higher Education Awards. This is a big deal as it says a lot about their services. EQAL (Enhancing the Quality of Assessment for Learning), a curriculum transformation project funded by Jisc is what made them get the trophy. We analyzed this work and came up with the following top pointers that any educational institution should follow to help …Read more